The Ravenclaw video has about 50k view to date on a production budget of nil. It is very creative and is at the heart of cultural remix. The video remixes / parodies the popular viral sensation Friday. This is the exact type of press anyone should be begging for online.
This week the the creator, ginnyisaprincess, came out with a sequel We R Slytherins (Ke$ha parody)
, but unlike the ravenclaw video you may not see the video because Sony does not understand viral marketing or fair use.
When I embed the video and try to play it in Google Reader it I get this message:
“This Video contains content from a Sony ATV Publishing. It is restricted from playback on certain sites. Watch it on youtube”
Sony… what are you thinking?
viral = good
restricted payback /= viral
Okay Go left EMI over this!
By putting restriction on a video like this your are making it tougher for people to give you free press.
Beyond that the video remix/parody here is likely fair use and the restriction equals more then just bad policy it equals censorship.
Thanks Game Girl ESQ for sharing these videos!