Defective by Design launched an ingenious campaign today using Amazon’s tagging and reviewing features to show potential buyers how the product might limit their potential uses of their own property!
We have started tagging items that contain DRM (Blu-Ray players, Blu-Ray DVDs, the Zune, the iPod, Amazon Unbox movies etc.) with the “defectivebydesign” tag.
As products get tagged over and over again with a particular tag, that tag surfaces to the top of the list, and displays in larger text in some views. There is also a page for pictures and discussions of the tag. Tag these products and search for similar DRM products to tag now!
All of the international Amazon websites allow customers to review products. Review a DRM product NOW as a way to warn others of the problems they may face because of DRM. Once you have reviewed a product you can post the link as a comment on our site, to encourage other DefectiveByDesign crew members to rate your review. If you see a product review that points out the DRM problems you can also rate that review highly so that others will see it.